"Your Client's Journey with You" Course

Next class starts March 1st at 4pm EST - $597

You know you're good at what you do but you need help in explaining the transformation in ways your client can identify with. That's because your clients are literally the heroes of your business. So you need to craft your business messaging to reflect that.

This course is designed to help you create your client's journey with them at the centre of the story. Once you do, you'll attract more of the clients you were born to help, and that's just good for business.

Each week, we'll meet online for 75 to 90 minutes. You'll be able to see the information presented online, and there will be a Q&A segment at the end. Exercises and assignments will be assigned each week. Sessions will be recorded, and you'll have access to the replays.

This class is limited to 10 people. 

Weekly Course Content



Learning about client story structure

Case study examples


Understanding what your client wants

Types of client problems

Getting clarity on your client's problems


How to be the guide

How to establish authority

How to empathize with your client


Articulate your transformative plan

Get clear on your steps, benefits and results

Craft your call to action


Navigate bumps in the road

How to use your client story

Fine tune your offer and messaging


I've been teaching others how to write and get their message across for over 20 years. During that time I have consistently produced writing in a variety of genres. Some of the places I've been published are The Globe and Mail, The South China Morning Post, The Montreal Gazette, Wascana Review and many others. I've also contributed to a best-selling travel book, written, produced and directed a short film, and published my literary non-fiction book, No Small Potatoes, with the help of a Canada Council for the Arts writing grant.